Sam's Town Font

Sam's Town is a free dot-matrix display font built from evenly spaced circular cells. Its broad letterforms combine the logic of an electronic sign with soft curves and open gaps, so the lettering feels orderly but not severe.

It can give arcade game graphics and music posters the same regular, modular texture. On packaging or event signage, the dotted strokes can function as a repeating pattern as well as lettering. The clearest fit is work rooted in retro electronics, video games, or illuminated marquees.

--

This font was created for my final project in Typography at Liberty University in fall 2006.