Mermaid Swash Caps Bold by Scott Simpson is a free decorative serif font with extreme thick-thin contrast and sweeping curls. Tall, closely fitted letters overlap, forming a dense ribbon of dark shapes and hairlines. The effect is lavish and theatrical.
Fashion and beauty audiences are a natural match for its couture-like drama. It suits perfume packaging, event posters, and boutique branding. In editorial design, it can turn fashion features into custom-looking mastheads.
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Mermaid is a high-contrast transitional serif typeface. It contains swash capitals, a basic set of diacritics, and special characters.
Mermaid is free for personal use. For information about commercial licenses, email:
wmscottsimpsonjr@gmail.com
Swash capitals are included in a separate font file for easier access.