Hanch, designed by Roger White, is a free serif font with broad upright proportions and noticeable changes in stroke width across its letters. Flat, substantial feet give the lettering a planted look.
The clean outlines echo simple architectural drawings and engraved borders, making Hanch useful for book covers, heritage packaging, and exhibition posters. Publishers, museums, and established food or drink brands are the clearest audience for its measured, traditional manner.